Even the way you apply shows your creativity
"FRESH WIND"
JOB APPLICATION CAMPAIGN
BACKGROUND
Vietnam’s agency job market had become fiercer than ever, with countless similar
portfolios and conventional application methods. As a Mechanical Engineering
graduate from Hanoi University of Science and Technology, pursuing copywriting
with no agency experience, I entered the race as an outsider, at a clear disadvantage.
On paper, landing a role at a top global agency looked like “Mission: Impossible”.
INSIGHT
Among countless formulaic applications, Creative Leaders crave two things:
A surprising application that breaks the monotony of portfolio reviews,
and a “Fresh Wind” for their creative team.
IDEA
I turned my portfolio into a personalized job application campaign,
delivering a “Fresh Wind” directly to the desks of Creative Leaders, blowing away
their boredom and proving that I was the “Fresh Wind” they had been looking for.
"FRESH WIND"
JOB APPLICATION CAMPAIGN
BACKGROUND
Vietnam’s agency job market had become fiercer than ever, with
countless similar portfolios and conventional application methods.
As a Mechanical Engineering graduate from Hanoi University of
Science and Technology, pursuing copywriting with no agency
experience, I entered the race as an outsider, at a disadvantage.
On paper, landing a role at a top global agency looked like
“Mission: Impossible”.
INSIGHT
Among countless formulaic applications, Creative Leaders crave
two things: A surprising application that breaks the monotony of
portfolio reviews, and a “Fresh Wind” for their creative team.
IDEA
I turned my portfolio into a personalized job application campaign,
delivering a “Fresh Wind” directly to the desks of Creative Leaders,
blowing away their boredom and proving that I was the
“Fresh Wind” they had been looking for.
Even the way you apply shows your creativity
"FRESH WIND" GIFT BOX
FRESH JET FAN
FRESH PORTFOLIO
FRESH PERSONAL LETTER
"FRESH WIND" GIFT BOX
FRESH JET FAN
FRESH PORTFOLIO
FRESH PERSONAL LETTER
FRESH DELIVERY
FRESH TARGET
5 GIFT BOXES
5 CREATIVE LEADERS
5 GLOBAL AGENCIES
FRESH DELIVERY
FRESH TARGET
5 GIFT BOXES
5 CREATIVE LEADERS
5 GLOBAL AGENCIES
RESULTS
2
Interview
Invitations
RESULTS
2
Interview Invitations
PHASE 1
PAOLO GARCIA
Chief Creative Officer (CCO)
Publicis Groupe Vietnam
1 HOUR
A one-hour 1:1 conversation
about creating “Acts, not Ads”
1 GIFT
A Leo Pencil gifted by the CCO
as a sign of recognition
1 RECOGNITION
The jet fan earned a permanent
spot on the CCO’s desk
PHASE 1
PAOLO GARCIA
Chief Creative Officer
Publicis Groupe Vietnam
1 HOUR
A one-hour 1:1 conversation
about creating “Acts, not Ads”
1 GIFT
A Leo Pencil gifted by the CCO
as a sign of recognition
1 RECOGNITION
The jet fan earned a permanent
spot on the CCO’s desk
PHASE 2
HIRED AS COPY TRAINEE AT PUBLICIS GROUPE VIETNAM - 2026
Facebook 🇻🇳
Linkedin 🇺🇸
IT TAKES A LION TO JOIN LEO
PHASE 2
HIRED AS COPY TRAINEE AT
PUBLICIS GROUPE VIETNAM - 2026
Facebook 🇻🇳
Linkedin 🇺🇸
